Epaderm isn't just a skincare brand; it's a beacon of relief for those struggling with dry skin, eczema, and psoriasis. Born in the labs and endorsed by doctors, Epaderm grew from a prescription-only brand into an accessible and reliable solution available at mass market retailers.
Epaderm presented us with an exciting challenge: to go beyond the typical Shopify eCommerce site and create a community space that's empathetic, reassuring, and science-backed. They envisioned a place filled with real user stories, genuine reviews, and heart-touching testimonials that would illuminate the benefits of their product range, whilst celebrating diversity and inclusion
Equipped with Epaderm's mission and our keen understanding of the customer journey, we started building on the Shopify platform. We employed third-party plugins like YotPo and Bold Commerce to integrate reviews, subscriptions, and discounts. Our design and development teams then proceeded to create an immersive experience that combines empathy and guidance throughout the site. The highly tuned search feature powered by Algolia expands on Shopify’s native search to hold users' hands, as they journey to content that best meets their needs.
The Unexpected Twist:
Like any good story, an unexpected turn of events brought a new direction to the project. Midway through, Epaderm made a strategic decision to pivot from direct sales, choosing instead to guide users to 3rd party retailer websites to purchase.
The Strategy Shift:
The eCommerce functionality was put aside, and we welcomed a new tool into our toolbox - Adimo. Known for its handy "where to buy" and "buy now" features, Adimo enabled users to choose their preferred retailer and redirected them to the corresponding product page to complete their purchase. This change hopes to provide a trove of valuable data on user shopping habits and preferences, empowering Epaderm with critical insights for future commerce strategies.
The pivot was a resounding success. Epaderm's new Shopify website has all the tools to become a vibrant community hub. The new site provides resources, shares relatable stories, and guides users to reliable products, making Epaderm a natural choice for those on a journey towards healthier skin.
Working with Epaderm is an absolute pleasure. They brought to the table collaboration, clear communication, and thoughtful inputs that enriched the project. We're thrilled to continue this partnership, supporting their digital endeavours, and watching the Epaderm community thrive.
Our collective team has a wealth of experience across the full spectrum of digital agency services including brand, web, Ecommerce, CRM, strategy and marketing. If you’d like advice about any aspect of your digital touchpoints, drop us a line today.
